own online dating website

What would you do to make it better than E Harmony, Match.com + others? What is the one thing you would not do? What do you think is best about online dating? Please examples that are doable...ok maybe a few jokes! ;P

Any advice greatly appreciated such as pitfalls, the best and worst of starting your own dating website. Thanks!

Any advice greatly appreciated such as pitfalls, the best and worst of starting your own dating website. Thanks!

Any advice greatly appreciated such as pitfalls, the best and worst of starting your own dating website. Thanks!

she likes a well educated and sucessful man. She is 28 and from Berkshire. She has asked for a photo of me, now this is where I get a bit stuck because I described meself as toned and athletic. so what can I do? Is there any photos I can use from the net? Also she wants to ring me but my mam always answers the phone and she will get suspicious if I do. Thing is, I think I love Lucy as she sounds really nice, she has her own luxury appartment and a Mini cooper. How can I trick her into A. liking me B. believing I own my own company and have a nice figure c. Talking to her on the phone with my mother listening and answering the phone she seems impatient. Thanks for all your help.